How to Manage Your Content Calendar in Videospan

Videospan gives you one place to plan, schedule, and publish all your video content.
You can schedule posts, cross-post across social channels, upload external content, and manage your entire publishing calendar — all while staying brand-aligned and version-controlled.

What You Can Do

With Videospan’s Content Calendar, you can:

• Schedule posts across multiple platforms.

• Cross-post and duplicate content easily.

• Upload or import other videos or media assets.

• Preview, edit, or reschedule with drag-and-drop simplicity.

• Manage content for LinkedIn, YouTube, Facebook, Instagram, and X (Twitter) — as well as branded playback links and iFrame embeds.

Step-by-Step: Managing the Content Calendar

1. Open the Content Calendar

From your left-hand navigation, click Content Calendar.
You’ll see a visual overview of all scheduled and published posts organized by date.

You can switch between:

• Month View – long-range planning.

• List View – granular tracking and analytics.

2. Schedule a New Post

1. Click + New Post on any date.

2. Choose a video from your Collections, or upload new content.

3. Add a caption manually or use AI-generated post copy (based on your transcript and brand voice).

4. Select one or more platforms to publish to:

   • LinkedIn – personal profile or company page

   • YouTube – full videos or Shorts

   • Facebook – business or community pages

   • Instagram – Reels or feed posts

   • X (Twitter) – short-form video and captions

   • Branded Playback or iFrame Embed – for internal or external websites

5. Set the publish date and time, then click Schedule.

Your post appears on the calendar with platform icons for quick visibility.

3. Copy Posts to Other Platforms

To repurpose content across multiple networks:

1. Click any scheduled or published post.

2. Select Copy to Platform.

3. Choose the target platform(s).

Videospan automatically reformats your video (aspect ratio, duration, caption style) and adjusts post copy tone to fit each channel.

Example: a formal caption for LinkedIn will be shortened and more conversational for X.

4. Upload Other Content

You’re not limited to Videospan-created videos.
To add external media:

1. Click Upload Content.

2. Drag and drop a video or image file.

3. Assign it to a date, platform, and campaign tag.

4. Add AI or custom captions to align with your brand voice.

Now, your Videospan and external assets live together in one unified publishing view.

5. Edit or Reschedule

• Click any post to edit its caption, schedule, or platform targets.

• Drag and drop posts directly in the calendar to reschedule.

• Toggle status between Draft, Scheduled, and Published.

Changes sync automatically with linked social accounts.

6. View and Track Performance

Once published, each post displays:

• Platform icons (LinkedIn, YouTube, Facebook, Instagram, X)

• Status and publish timestamp

• Engagement metrics (views, likes, shares, comments) when available

• Version and template details for full traceability

Analytics update automatically for linked accounts.

? AI-Assisted Post Copy

When publishing to any supported platform, Videospan suggests post copy based on:

• The video’s transcript

• Your configured brand voice

• The selected platform’s tone

AI-generated copy includes:

• A short, scroll-stopping headline

• A concise caption or summary

• Hashtags, emojis, or calls-to-action (customizable per platform)

You can edit or save these suggestions before posting.

Best Practices

Summary